Commercial Mortgage – 5 Factors That Affect Deal Flow

Niagara Falls or babbling brook. How is your flow? How do you get commercial mortgage clients in the door? Do you have the budget and time to undertake a massive marketing campaign? Could experience with multiple property types and applications increase your value to the commercial market? Where are your deals located? How is the market in your area? Is your referral network bringing you enough business? These are all questions you need to consider when you think about how to increase your deal flow.

Of course every commercial loan you work will not close; that is not the reality of the commercial mortgage industry. You need to be in front of the right people at the right time with the right solution to even be considered. Here are the 5 main factors that affect your deal flow which ultimately affects your cash flow. The first step is awareness; knowing what the issues are will allow you to determine a solution. Rate yourself in each of these areas:

-Referrals: Referrals are king in the mortgage industry. This is by far the number one way for a commercial broker to get business. This certainly works well for those that have been in the industry for years and have a large network, but what about those new to the industry? Can you survive waiting on someone to refer you when no one knows you exist?

-Marketing: This is how we let our potential clients know who we are and that we can provide them with a solution for their commercial financing needs. The problem is that there are hundreds of other solutions out there all competing for the same client. Without the budget and knowledge to do it right, it is very difficult to get a good return on your marketing investment.

-Expertise: What you know and how long you have been in the business has a dramatic affect on deal flow. Of course, those that have been in the commercial business for 10 years have a greater client base and referral network. You can’t buy experience, no matter how much you spend, but what you can get is training. Through continuing training, especially at the beginning of your commercial career, you can build the knowledge it takes to get the deals done. Share that knowledge with your potential clients and you have set yourself up as the expert in the field, despite your lack of experience.

-Geography: It is no surprise that by serving a larger geographic area, you will be exposed to more deals. However, without the support of a large national company this is very difficult and potentially cost prohibitive. The downside of most national commercial finance companies is that by bringing the deals to you they will expect something in return. Often a big chunk of your commission. It’s a catch 22, you get more clients, but now you need even more than before just to break even.

-The Market: Some markets are hot and some are cold that is the reality of the industry. If you are only serving a small geographic area and that area goes cold, what do you do? The key is to ensure that your client base is as diverse as possible, not only by location, but by property type and industry.
What to do?

Build your commercial finance business. Start by looking at the percentages that each of the above are contributing to your total deal flow and set targets for the coming year as to what you want the percentages to look like. For example, if referrals now make up 10 percent of your total business, set your targets for 20% next year and establish the game plan to do it.

For marketing, are you tracking a cost per closed loan? Do you know what you’re spending for the revenue you’re generating? Begin to cull out the sources that are not generating the returns you require.

When looking at geography, start to examine how you can expand the markets you serve. This will both increase your deal flow and minimize a downward movement in any one particular market. In effect, it is diversifying your portfolio. Look for a partner that can introduce you to new markets and provide you with lead sources into those markets.

In summary, deal flow in the commercial mortgage industry is driven by your presence. When the market knows you’re there and do quality work, your flow will build exponentially. The next step is to formulate your plan to increase that presence and identify the partners that can help you do it.

Business Meeting Transcription and Why Go for the Experts

Business meetings take place in all organization be it small or big. The meetings may involve the people within the organizational structure or people outside the organization who are related to or interested in the business. These meetings ensure that the organizational functions are in place and the right strategies are put in place to maximize on service delivery and productivity. Regular meetings are held to ensure that there is always continuous application of the rules, regulations and strategies by the organization.

These meetings are recorded in either video/audio. These recordings are then transferred to written documents or transcripts. This process is well known as business meeting transcription. The categories found under this process include conference call transcription, meeting transcription, interview transcription, telephone transcription etc. these transcripts are best transferred from audio to transcripts for the purpose of secure storage.

Business Meeting as it sounds is a very important part of a business and its growth. This translates to the idea of handling this service with a lot of great emphasis in professionalism, detail and accuracy. This can be fully achieved by ensuring that the staffs carrying out this kind of service has the right skill to handle this service.

Organizations have realized that to have a satisfied employee translates to having a satisfied client that eventually translates, to a more business and profits. What they are currently doing is adding value to their employees through training. The employees then realize that the employees care about them hence loyalty and the skills gained ensures quality delivery service to all it clients.

This process requires a fast turn around time. In business after analyzing all aspects of its growth potential and the necessary steps to take, then a decision to implement all these strategies is reached ASAP. The documentation is necessary for carrying out this process.

Leading the Effective Business Meeting

In daily life, sometimes we can find the business meetings which are digressive of the main point. Because of many aspects, the business meeting is not effective. Before holding any meeting, you should consider to call the meeting when the condition is critical to have the meeting. You also need to structure it well so the meeting can meet its goal.

Before holding a meeting, you should prepare some things such as the business books, flip charts, overhead projectors, personal organizers, notebook papers, spiral notebooks, slide projectors, and the transparencies.

The first thing you should do is deciding whether the meeting is important or not. It is related to the issue whether the issue is involved to the individual or the conference call. You also need to determine the person who needs to come to the meeting. It is better for you to keep the number of the attendees in small number. The main reason is having the large meeting is not as effective as having the small meeting. By this way, the discussion of the meeting can be more focused.

To make the meeting is more effective, you should set the definite starting and stopping time. During the meeting, one of the attendees should prepare the agenda. Remember to explain the purpose of the meeting. If you have many goals, you should decide which goal has the command priority. Help the attendees understand more about the meeting progress by using the visual aids like the charts, slides, and the handouts. It is better for you to begin the meeting in the designated time. You should start the meeting whether everyone is present or not.

You can start off the meeting directly to the point. You also need to allocate the time for each issue. Moving through issues will let the discussion but discouraging digression or the repetition. It is recommended for you to use the timer.

If the debate or the issue runs overtime, you need to postpone the discussion until the end of the meeting. Ensure that you cover the other issues on the agenda.

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